The story

We’ve always wondered if design can make everyday life a little butter...

so we set out to do an experiment. And because humans are biased, we decided to use a more impartial test subject – the cow. Aka the judge of all judges.

We called up our friends at Brodowin, a charming eco-farm north of Berlin. The cows here are in paradise, which makes them especially critical. We wanted to know – will the cows like these posters? Will this make their life even butter?

We exhibited the posters in their stalls for a week. The effect? Happier cows! Aaaannnnnd…. too much butter!

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